The Close Up fire freeze toothpaste is one such product. Presented in an attractive and youthful packaging, brushing with the red and blue gel offers an experience quite unlike any other toothpaste. Fire-Freeze first delivers a gentle, warm tingle while it cleans, thanks to some advanced chemosensory technology. The heat is generated from a blend of aromatic spices and wintergreen. Next comes a blast of icy, minty freshness, a sensation Unilever scientists were determined to make last long after brushing. Also present is an anti-malodour component which provides up to 12 hours of fresh breath, ensures the cool feeling lasts for hours. Features: Blend of menthol, peppermint and vanilla Special active ingredient that kills odor-causing bacteria Blue gel gives the mouth an intense cooling sensation for long-lasting fresh breath