Power White with Blue Light Technology. This toothpaste has revolutionary Blue Light Technology. When you brush with it, you see the unique blue foam in action. After brushing, the blue is gone... and your teeth are visibly* whiter than ever before. Right from the first brush! It also provides gradual whitening with regular use. For a smile so desirable, others can’t help but get closer to you. Helps replenish calcium and minerals, essential nutrients for your teeth For a smile so desirable, others can't help but get closer to you Ingredients: Sorbitol, Aqua (Water), Hydrated Silica, PEG-32, Sodium Lauryl Sulfate, Aroma (Flavour), Mica, Cellulose Gum, Sodium Fluoride, Trisodium Phosphate, Sodium Saccharin, PVM/MA Copolymer, Glycerin, Tocopheryl Acetate, Lecithin, Limonene, CI 74160, CI 77891. Instructions: Do not swallow. Supervise children as necessary until capable of using without supervision. Adult and children 2 years and older: brush teeth thorough after meals or at least twice a day, or use as directed by a dentist or physician. Children under 6 years: instruct in good brushing and rinsing habits (to minimize swallowing). Children under 2 years: ask a dentist or physician. Legal Warnings: Children of 6 years and younger: Use a pea sized amount for supervised brushing to minimize swallowing. In case of intake of fluoride from other sources consult a dentist or doctor. Allergies: Included in the ingredient list as per regulation