Closeup White Now has a revolutionary blue foam technology that creates an immediate optical effect and gives your teeth a whiter appearance after just one brush*. Through continuous use, you will achieve progressive whitening action. See the instant whitening power of White Now, in Ice Cool Mint flavour. *Instant effect is optical and temporary and may vary from person to person depending on initial teeth color. Cleans teeth, provides longer lasting fresh breath Ingredients: Toothpaste Instructions: Do not swallow. Supervise children as necessary until capable of using without supervision. Adult and children 2 years and older: brush teeth thorough after meals or at least twice a day, or use as directed by a dentist or physician. Children under 6 years: instruct in good brushing and rinsing habits (to minimize swallowing). Children under 2 years: ask a dentist or physician. Legal Warnings: Best Toothpaste Allergies: Freshness