Sensodyne Original is specifically formulated to have low abrasively and also provide effective cleaning, so it helps protect dentine and relieves painful sensitivity. PRODUCT FEATURES: Brand: Sensodyne Type: Toothpaste Size: 50 ml EAN-13: 6223001380900 Details: Sensitivity relief. Help to reduce plaque. It contains Strontium Chloride that helps reduce pain of sensitive teeth. Ingredients: Strontium Chloride Hexahydrate 10%w/w Direction: Keep out of reach of children. Brush twice daily and not more than three times. Minimize swallowing and spit out. Close cap after each use to protect contents from moisture. Do not use if foil seal on the nozzle is broken. Remove foil seal before use. Warning: Contains Strontium chloride. Not for use by children under 12 years of age unless on advice of a dental professional or physician. Frequent use by children is not advisable. Sensitive teeth may indicate an underlying problem which needs prompt care by a dentist. If symptoms persist or worsen, see your dentist. If irritation occurs discontinue use. This product does not contain fluoride. Consult your dentist in the event of continuous use.